It is one thing to advertise high quality, to live up to this ambition and to be able to say with a clear conscience that we are fulfilling our promise. Implementing everything in this way is quite another. And precisely here lies a very decisive difference between just saying and doing, namely our own production facility.

With iNOW, a new brand is coming onto the market, so it's more or less a newcomer. However, our profound know-how in the textile market based on decades of experience in sourcing, quality testing, processing, production, sustainability and shipping is the decisive piece of the puzzle to deliver top quality right from the start as if we had already been there for 30 years.

Therefore, it is also clear to us from the beginning that we want to play with open cards, bring our customers closer to the production and communicate the origin of the products.

That's why all of our suppliers have certificates that commit them to strict rules of conduct. They produce according to the guidelines of organisations such as Bluesign and Fairwear.

The effort is enormous, but for us it is of great and priceless value. Checking quality, checking certificates, visiting suppliers to maintain business relationships for a reliable and long-term partnership.

In order for us to implement social, health, safety and environmental standards for workers in our production, we rely on like-minded people on the ground.